Michael Burke, Author at Experfy Insights

Michael Burke

Michael Burke, Director of Science & Technology at MSR Communications, works to apply data science to PR and marketing communications. He has worked with some of the worldâ€™s top brands, including The Myers-Briggs Company and AirBnB, as well as dozens of cutting edge technology clients. He is also an adjunct instructor of digital marketing for the UC Davis Department of Continuing Education. A sought-after business writer, he has authored content for some of the worldâ€™s most recognized brands in outlets like Forbes, Harvard Business Review and top technology and industry trade outlets

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Reviews

What Can Machine Learning do for PR?

by Michael Burke

November 28, 2023

Many have wondered whether hidden patterns exist in news coverage. Machine learning reveals that they not only exist, but also...

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