As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the...

General Data Protection Regulation (GDPR) is an attempt to regulate the source of information and legalize the flow of information...

A part of our customer understanding comes from what we think is valuable to our customers, average deal size, repeat...

Today’s marketers and salespeople are harnessing technology advancements to unearth insights in real-time, which was unimaginable few years ago. However,...

Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of...

While it’s true that data tends to decay over time, you always need to be sure that you are analyzing...

With the advent of AI, marketers are moving towards mass personalization and mass hyper-personalization. But the key question is – is...

Customer data comes from varied sources such as website forms, social media, email lists, and more. We all come across...