Despite chatbots sometimes being regarded as an overhyped technology, most realistic scenarios indicate that the bots will inevitably take on the role of being the first line of technical support. By its very essence, this technology opens up access to the new market opportunities by encouraging scalable, one-on-one conversations between brands and consumers. Creating a world where companies are building stronger relationships with their clientele is definitely worth it. There is no doubt that in the foreseeable future, chatbots will ultimately become what they had been designed to – an irreplaceable assistant for humanity.