Most of us know the value of customer management—the problem is that we’re using less-than-stellar tools or using them in ...
There is no specific choice of having a marketing automation solution. The correct choice of marketing platform depends on your specific ...
There is traditionally no way to test marketing attribution models before using them in a real business context, seeing as ...
As your marketing team marches toward the cloud and more automation, it’s a perfect time to bring DevOps practices to ...
Today’s consumers are digital natives who are media-savvy, and that’s made them impervious to conventional marketing techniques. Rather than just ...
Virtual reality (VR) is estimated to generate $1.8 billion for retail and marketing by 2022 and augmented reality (AR) already ...
The data is in, repeat customers are the source of at least 65% of the company’s business.This is only one ...
Today market segmentation is driven by machines. And one of the methods helping the machines to segment the customer base ...
Artificial Intelligence enables marketers to understand sales cycles better, correlating their strategies and spending to sales results. AI-driven insights are ...
The role and image of a software salesperson have changed a lot. It had to! Think of the old paradigm where ...
There always comes a time in the business life-cycle when a business starts growing at a steady pace and so ...
Artificial Intelligence is changing the way traditional marketing is done. It is far more capable than humans enhancing efficiency and ...
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