This growth comes as no surprise, as the creation and manipulation of digital realities has many practical applications in industrial and consumer markets. Immersive experiences can help people enjoy movies, improve soft skills, create public art, repair machines, research cancer, and do many other things. And both startups and corporations are embracing this advanced tech. British Airways, for instance, uses VR to entertain passengers, while the Israeli tech startup Fieldbit helps technicians repair machines more efficiently. As more and more companies warm up to the use of cutting-edge solutions, the growth of AR and VR is set to accelerate even further.