Advanced forecasting is often cited as one of the top areas where AI holds great promise – but how do you separate the hype from the reality? As retailers make big investments in AI technologies that can transform their business, a key focus is increasing supply chain effectiveness and creating more accurate forecasts. However, prior to implementing new solutions, retailers need to have a clear understanding of what advanced forecasting actually entails, how AI will play a role in advanced forecasting, and what their specific forecasting strategy needs really are.