Today’s sophisticated analytics tools can accurately measure which marketing strategy or tool is generating revenue, which tool is working
In the big data world, we have heard about data scientists, but now the industry thought leaders are more
According to McKinsey, a comfortable 20% of marketing budgets can actually be redirected to other necessary expenditure without the
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The world has gone digital, and there is a push toward a paperless economy. In addition, companies are making an intelligent
Linear programming is a mathematical problem solving technique widely used in various industries to optimize operations and is widely recognized as one of the core concepts of Operations Research. In this post, Professor Lahiri gives a summary of the technicalities of this method.
The importance of predictive analytics in analyzing customer behavior and the potential value of incorporating temporal dynamics into predictive models.
The Problem If you already own an e-commerce storefront like Amazon.com or Cold Stone Creamery, then you probably recognize
In the big data world, we know the power of the descriptive, prescriptive, and predictive data analytics. Another kind
As consumerism remains a favorite preoccupation in the global community, one of the popular questions that pops up in conversation
When IBM released its Cloud-based Intelligent Operations software suite, it certainly had the increasingly overpopulated cities around the globe
A Google and Shopper Sciences study reported that the average shopper in 2011 used almost twice the number of
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