Marketing Analytics and Content Marketing

Cameron Turner Cameron Turner
October 21, 2016 AI & Machine Learning

Today’s sophisticated analytics tools can accurately measure which marketing strategy or tool is generating revenue, which tool is working exactly at which stage, and which tools either need to be optimized or discarded. In digital marketing, analytics tools such as big-data analytics can track and monitor all marketing efforts from start to finish.

The unfortunate news is that some marketers are still not making use of big data analytics.

The infographic by Ciceron below offers a strong business case for all those marketers who are still to realize the benefits of big-data analytics in marketing. The infographic presents a treasure trove of analytics platforms and tools available for digital marketing. The graphic shows that data-driven analytics can get around information that isn’t easily accessible, and make monitoring and tracking marketing data easier.

The infographic is built around the proof of concept model; so the presented data indicate the top three contenders for marketing activities, marketing activities by marketer type, coping strategies, social media tools, and content marketing tools.

The important findings in this infographic are:

  1. Marketing analytics are mainly used to report marketing performance (64%), justify marketing budget (66%), and allocate marketing budget (52%).
  2. Majority of marketers seem to be focused on ROI only with 41% already reporting positive ROI.
  3. 53% of marketers plan to increase their marketing analytics budget in 2014.
  4. Analytics and content marketing feature high on marketing strategy lists.
  5. 66% of marketers believe in the positive outcome of big-data analytics, and 93% have been forecasted to join this trend in future.
  6. More than 66% marketers cite performance improvement as top reason for data-driven analytics.
  7. Only 45% of CMOs seem confident about their knowledge of business outcomes derived from analytics.

What these findings seem to indicate are:

  • Content creation is becoming one of the essential marketing strategies.
  • A solid digital marketing plan can build consumer trust, establish your domain expertise, and increase brand awareness.
  • Marketing perception has shifted from a broadcast mentality to an interaction (communication) mentality.

Though this infographic largely points towards the importance of content marketing in establishing and promoting brand awareness, in reality, many B2B companies have not yet implemented a content marketing strategy, or are not even sure if one is necessary.  The lack of understanding about the relevance of content marketing in overall digital marketing efforts can eventually reduce the impact of a brand in the marketplace.

Analytics-Infographic-1

 

 

  • Experfy Insights

    Top articles, research, podcasts, webinars and more delivered to you monthly.

  • Cameron Turner

    Tags
    Customer and Marketing Analytics
    Leave a Comment
    Next Post
    Measuring Marketing ROI with Big Data

    Measuring Marketing ROI with Big Data

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    More in AI & Machine Learning
    AI & Machine Learning,Future of Work
    AI’s Role in the Future of Work

    Artificial intelligence is shaping the future of work around the world in virtually every field. The role AI will play in employment in the years ahead is dynamic and collaborative. Rather than eliminating jobs altogether, AI will augment the capabilities and resources of employees and businesses, allowing them to do more with less. In more

    5 MINUTES READ Continue Reading »
    AI & Machine Learning
    How Can AI Help Improve Legal Services Delivery?

    Everybody is discussing Artificial Intelligence (AI) and machine learning, and some legal professionals are already leveraging these technological capabilities.  AI is not the future expectation; it is the present reality.  Aside from law, AI is widely used in various fields such as transportation and manufacturing, education, employment, defense, health care, business intelligence, robotics, and so

    5 MINUTES READ Continue Reading »
    AI & Machine Learning
    5 AI Applications Changing the Energy Industry

    The energy industry faces some significant challenges, but AI applications could help. Increasing demand, population expansion, and climate change necessitate creative solutions that could fundamentally alter how businesses generate and utilize electricity. Industry researchers looking for ways to solve these problems have turned to data and new data-processing technology. Artificial intelligence, in particular — and

    3 MINUTES READ Continue Reading »

    About Us

    Incubated in Harvard Innovation Lab, Experfy specializes in pipelining and deploying the world's best AI and engineering talent at breakneck speed, with exceptional focus on quality and compliance. Enterprises and governments also leverage our award-winning SaaS platform to build their own customized future of work solutions such as talent clouds.

    Join Us At

    Contact Us

    1700 West Park Drive, Suite 190
    Westborough, MA 01581

    Email: support@experfy.com

    Toll Free: (844) EXPERFY or
    (844) 397-3739

    © 2023, Experfy Inc. All rights reserved.