Tag: Customer and Marketing Analytics

Try introducing yourself as a Competitive Intelligence analyst. Chances are that the reactions will range from a) That's what

The main objective of marketing analytics is to measure the effectiveness, or the ROI, of various marketing channels used

Today's sophisticated analytics tools can accurately measure which marketing strategy or tool is generating revenue, which tool is working

In the big data world, we have heard about data scientists, but now the industry thought leaders are more

According to McKinsey, a comfortable 20% of marketing budgets can actually be redirected to other necessary expenditure without the

A Google and Shopper Sciences study reported that the average shopper in 2011 used almost twice the number of