Reference data is a non-volatile and slow-moving subset of enterprise data. It is often standardized by external bodies and businesses generally use the same reference data throughout their operations. Examples include country codes, SIC codes, currencies and measurement units. Reference data anchors a company’s data initiatives, and maintaining consistent, high-quality reference data is essential to successful data management. A sound RDM solution provides enterprise-wide benefits, including lower maintenance costs, greater operational efficiencies, more accurate analytics, reliable data governance and full compliance.