Tag: Marketing and Customer Analytics

A part of our customer understanding comes from what we think is valuable to our customers, average deal size, repeat ...

General Data Protection Regulation (GDPR) is an attempt to regulate the source of information and legalize the flow of information ...

Enterprises are looking at how they interact with customers in a more holistic way. It includes the resolution of the ...

We continue our exploration of the key trends shaping up the customer interaction management market. In the first part of this article, ...

A lot has happened in the sales tech space. The major change of this landscape iteration is the restructuring of ...

Big data, Internet of Things (IoT) applications and self-service portals will make it easier than ever for businesses to anticipate ...

Like any automation process, the most basic expectation from salesforce automation (SFA) tools is to improve efficiency and effectiveness of ...

The economy is going global. Managing a remote workforce might not be as difficult as it may sound. Communication and ...

Ready to learn Marketing & Customer Analytics Training? Browse courses like Marketing Analytics: Text Analysis & Recommendation Systems developed by industry thought leaders ...

ALL businesses are in need of digitization, with the vast majority eagerly trying to to find a digitization strategy and ...

Today's marketers must compete against smart devices, geo-targeted advertising and a plethora of brand messages, in effect making consumer attention ...

While it’s true that data tends to decay over time, you always need to be sure that you are analyzing ...