Tag: Marketing and Customer Analytics

Getting the most out of your upcoming trade show will require a lot of work before, during and after the ...

 “Multiple Persona Disorder” occurs when you force all user personas through a single user experience even if they have different ...

Product management has a major identify crisis. Product management is both art and science. You can teach it. You can learn it. ...

As a product manager, you need to capture, understand, interpret and analyze a range of qualitative and quantitative inputs to ...

In the ‘outcome economy,’ people don’t buy things. They buy outcomes. They buy the end results they are looking for. When a ...

Many startups invest too heavily in sales before really understanding their customers. Whether it is based on the belief that ...

When digital disruptors squeezed their way into financial services industry, one could think banks were doomed. Fintechs are luring customers ...

Are you taking your social media strategy as seriously as you should? Your customers are driven to your social media pages—but once they get ...

From a business perspective, knowing your ideal customer is important to the success of your business. This is because it is ...

The introduction of PFE is the beginning of a revolution in relations between the bank and its clients. The insights ...

Data ingestion and big data storage were the most foreign to marketing leaders. Understanding where each team sat in the ...

You may wonder why all the focus on personal data. What do companies want it for anyway? Basically, the answer is, to ...