Artificial Intelligence (AI) has entered the world of technology and is enhancing everything from your car to your toothbrush. It is influencing the decisions that affect your life. The term artificial intelligence is used to define the ability of a machine to simulate human intelligence.
Did you know!
According to the app development stat, AI on mobile will help automate some of your 35,000 decisions per day. Activities that were once considered unique to humans are now being stimulated by technology and used in every industry. It includes mobile app technology.
Mobile phones have been using AI for some time. Earlier generation phones were cloud-based and Internet-dependent. The difference today is that the latest smartphone integrates cloud-based AI with built-in AI.
The rate at which AI is expanding is accelerating. Let us now discuss how AI is enhancing mobile app technology. So, without wasting any more time, let’s start.
What does AI on Mobile Technology mean for marketers?
The purpose of every marketing manager is to identify the needs of the customer and deliver the product (even if the development of a new one is necessary) that meets those needs.
Mobile technology, especially mobile phones, has never before provided insights into people’s actual behavior and reveals truths that were never available before.
AI automates the transfer of that data for insights. The result is a clear understanding of customer needs and a burning goal for marketers.
Just take a look at how the two concepts (AI and Mobile) are connected in reality. Huawei’s Mate range, Samsung’s Galaxy, Google’s Pixel phones, and Apple’s iPhones now include specialized hardware designed to perform AI-based tasks more efficiently.
In 2017, this capability was in only 3% of phones and now it’s a part of up to 35% of all handsets sold by 2020. Every indication is that we would consider the term AI as a synonym for cell phone.
Here’s how AI is involved in mobile technology:
AI is the Catalyst in Mobile Apps
According to a McKinsey Global Institute study, AI expansion brought in $ 39 billion in investment in 2016, which was three times the amount invested in AI three years earlier.
Acting as a catalyst, AI continues to grow mobile apps. It empowers mobile application development so that they can create intelligent pieces of software that can predict user behavior and make decisions. AI allows mobile applications to learn from user generated data.
Mobile developers are quickly adapting to changing innovations. The leading app store has over 5 million apps, which stand to show how AI is creating personalized app experiences for users and adapt to different situations due to automated learning capabilities
Take a look at the top five real-life benefits of Artificial Intelligence on mobile applications.
1. Enhances Search Engines
Text and voice have been the traditional search modes. But say, you have seen something that you would love to buy, but you do not know what it is called or how to find it.
Visual search helps you find what you want even when you don’t know the words to describe it. Smartphones are the best launchpad for visual search technology. An example of this is Google Lens.
In some cases, visual search is more accurate and faster than voice or text search. Due to integrated AI in mobile applications, Android developers are obliged to develop an image recognition system and a voice recognition system.
AI will provide localization of applications to increase conversion rates.
2. Empowers Real-Time Translation
There are many translation applications that enable translation. However, most of these apps do not work without the Internet. AI can enable your smartphone to translate different languages in real time without the need of an internet connection.
Artificial Intelligence and machine learning services can provide simultaneous translation tools that allow sentences to be translated immediately without time lag.
AI allows the translation tool to adjust for latency. This would mean that a user could set a lag between the spoken word and its translation.
3. The Wrapping of AI with the Internet of Things (IoT)
The combination of AI and IoT is powerful in creating a personalized experience for users. A large amount of different data is collected from the customer in real time when he uses the device.
Each usage has commands or interactions that are being used with the mobile application. AI can then leverage this real-time data to provide an enhanced personalized experience.
IoT significantly reduces app development time. In mobile application development, IoT with AI can lead to better utilization of resources and higher efficiency.
4. Improved Security with Face Unlock
Face Unlock was launched by Apple in September 2017. Combined with Apple’s extensive hardware, the Apple iPhone X uses an AI-based algorithm for its face unlocking system.
Using AI processing, the phone can easily identify a user’s face even with facial changes such asspecs or beard.
Recently, Google announced the radar-based, hands-free gestures of face unlock. With its hands-free system, unlocking the phone will be easy, fast and secure. It claims that it can unlock the phone in almost any orientation.
5. Enhanced Mobile App Authentication
As AI is becoming readily available as a commercial technology, both criminals and organizations are taking full advantage of it. There are predictions from cyber security experts that in the future the world may witness many AI-powered cyber attacks.
This requires the development of more sophisticated cyber defense systems. Also, with the increasing use of smartphones, we all need an advanced level of data security. Security has been one of the biggest concerns for developers.
Thanks to enhanced AI with machine learning and deep learning algorithms, we can move forward when authentication becomes a seamless experience that allows users to enjoy security without trading facilities. AI can be enabled to alert users about potential threats.
AI presents many possibilities for innovation in the mobile app industry. AI is the future of mobile app development. Artificial intelligence is changing how users interact with app services and products.
Mobile application users will be connected to an ecosystem of intelligent applications and work together to deliver a personalized user experience. Businesses that develop AI-enhanced mobile apps will benefit from predictive analytics created by these apps.
If you also want to involve Artificial Intelligence in mobile technology, then you may reach out to a company that provides top mobile applications development . I am sure they will cater all your needs and help you in further enhancing the development of mobile technology.