If you look at the web search behavior of people in recent years, you are bound to recognize the huge paradigm shift that occurred through the latest search-specific technologies. From the introduction of semantic search that helps web search engines understand the search intent irrespective of the differences in search terms to the emergence of voice search as the most popular way to search the web on the go, the changes in search behavior has traveled a full circle.
Voice search particularly emerged as one of the most popular technologies impacting search behavior and search expectations for a wider audience. Voice search is particularly popular for the teenagers and the millennial that prefer searching the web and popular platforms like YouTube with voice commands. For various app niches that require on the go searches, voice search is doubly useful.
An overview of the Voice Search Landscape
For implementing voice search, you actually have two specific options, respectively, as organic search and direct search. The first path is about making your content ready for the voice search with voice-command attributes. The second path is about facilitating search through voice replacing text command or text-based search terms.
While the first perfectly fits the large marketing teams that can produce content optimized for voice search, the second option fits well into the context search landscape with a smaller content budget and marketing resources. In the burgeoning space of apps development India offers for the new startups and emerging companies, voice-powered UIs are going to play a decisive role.
Making use of Natural Language Search terms for SEO
How can you make your content ready for the users to find out using voice command on search engines? Well, this can be best done by understanding the way users search on the web and make voice commands to access the content they require.
Since the vast majority of people, instead of using very specific search terms or keywords, actually, end up taking courses in nuanced communication or vague search terms for accessing content. Understanding the intent behind such nuanced communication or vague search terms is key to gain maximum advantage in terms of SEO. Well, natural language processing (NLP) is the technology to help with this.
Fortunately, even for voice search, NLP technology is increasingly being used to decipher the search intent and deliver content that users search for. These days, to deliver search results more specifically to the search intent, the user context is increasingly being taken into consideration. From the user location, user search behavior, personal details, and various attributes easily explain the user context concerning the search intent or search term.
What is A Mobile Voice Strategy?
Since voice search is mostly used by the Smartphone users to search the web and get access to the required content, web companies and applications are increasingly finding it important to have a clearly laid out mobile voice search strategy. In fact, after being popular for web search, voice commands are increasingly becoming common for mobile app interactions and for searching content through mobile apps. Now, you can search using voice command on YouTube, Netflix, media channels, and most of the popular news and entertainment apps.
As voice search has emerged as the new feature to boost user engagement with mobile apps, an increasing number of apps are after integrating the technology with more gusto than ever before. Naturally, a mobile voice strategy is something that every successful and leading app is likely to embrace.
A lot of E-commerce mobile apps or mobile commerce apps have jumped on this bandwagon of this voice search. Voice search across e-commerce apps helps to make purchases faster and more easily than ever before. From getting access to the desired product listing to checking out after the purchase, voice command has made everything easier.
The mobile voice strategy must take into account two specific aspects that are playing the most important roles. Let us have a look at them one by one.
- Personalized user experience
Thanks to the popularity of smart voice assistants, voice search, and voice commands for getting all sorts of things done, the user experience tends to be more personalized than ever before. With voice search playing a major role in the mobile app user experience, users can enjoy a more personalized user experience than ever before. From calling the users with her name to keep the user preferences in mind when providing options and making a search list, in everything voice command is opening new avenues of personalization.
- Voice-based push notifications
As of now, for the mobile apps across the niches, push notification messages to play a very important role in engaging users and keeping them updated about everything. For commercial apps, push notification messages are often used for fetching new businesses and boosting user engagement. Voice push notifications will further help to advance these causes by minimizing the time for the users to read a notification.
How are Business Brands Utilizing Voice Search to their Benefit?
Since voice search has emerged as a user-friendly solution to deliver easier and smooth user experience, business brands across the web and mobile platforms are using voice search to gain a competitive lead. Let us provide here some of the brightest examples of using voice search by the business brands across the niches.
- YouTube voice search: YouTube, the video content platform from Google for some time, is utilizing the power of voice search to allow users to get access to their desired content without wasting much time. As of now, a growing number of regular YouTube users regularly use voice search to find videos, channels, and contents of their preference.
- Voice control for Uber drivers: Uber recently introduced voice control and voice command for the driver panel so that they don’t need to take off their hands from the wheel while driving the car. This allows the drivers to answer customer calls, get information, and send messages to the customers.
- Domino’s: The world-famous pizza delivery chain recently introduced voice search and voice interaction with their mobile app. They built a new voice skill and an avatar called Dom to answer customer queries and respond to customer orders.
Voice search and voice interactions in the mobile app space are there to grow and flourish. Voice search in the years to come will become more common to mobile user experience and for the vast majority of apps across the niches.