We know the data is there, and we want to leverage it. By the time we get our hands on it, the opportunity has passed, and the information is too out-of-date to lend any real relevance. So the data sits there, in the dark, never becoming the insight we need to make critical business decisions. All the while, the volumes of data grow, threatening to shroud dark data in deeper, permanent obscurity. For this reason, AI gives us both access to information and the time to leverage it for business advantage.