The marketing sphere has never been bigger than it is in 2020. Marketing is—in the most literal sense—everywhere. It’s on our phones, in our cars, on our TVs, and placed within our movies. Everywhere we look, at all times of the day, marketing is streaming into our consciousness, and it’s the hard work of the modern CMO that puts it there. But with so much possible in the realm of marketing these days, what should CMOs focus on in 2020?
The answer to this question will vary by industry. But, there are a few very clear priorities I think every CMO needs to put at the top of their to-do list in the coming year. The following are the most essential.
Lastly, in 2020s, CMOs need to realize, at the very least, that they cannot go it alone; they need to be working hand-in-hand with data officers, technology vendors, information engineers, and tech strategists within their company to ensure that they’re making the smartest and most strategic decisions for their customers and employees both.
Yes, it’s a big weight to carry. And in 2020, it’s possible some CMOs may be crushed by it altogether, but equally, those that prioritize the right objectives should reap the fruits of their labor.