Digitalization is one of the biggest technological disruptions that has transformed human lives for the better. Mobile app technology is one such fruit of digitalization that has contributed significantly to making human lives more comfortable, and people staying more connected. This technology has given a significant boost to many businesses and has helped revive many industries. Today, almost every industry has adapted mobile app technology to make their business and services more accessible to the public. Mobile apps offer companies an online platform to showcase their services and products where people can easily make purchases and order services.
Mobile apps have helped industries like retail and e-commerce, financial services, shipping and logistics, entertainment, and many more to provide better services to their customers. They allow businesses to get more public outreach and gain more profits. According to Statista, mobile app revenue is increasing exponentially, and it is expected to reach 935.2B U.S. dollars by 2023, nearly thrice the revenue collected in 2018, i.e., 365.2B U.S. dollars. This revenue comes from advertisements and subscriptions that are part of the mobile app. In this post, we will discuss in detail how mobile apps play a vital role in a business’s success. So, let’s move forward and learn how mobile apps contribute to the success of a business.
#1 Easily accessible services and products
Accessibility of a business’s services and products is a key parameter that plays a crucial role in its success. A business can not prosper if its products and services are scarce and very hard to access. Mobile apps have helped a lot in bridging this gap between unavailability and accessibility. Mobile apps have provided a reliable digital platform for users to access, i.e., booking and purchasing products and services easily from any place in the world. Users no longer need to visit stores to book services and buy the products they need; instead, they can visit the respective apps of the brand service provider and get the job done from the luxury of their comfort zone.
Today, whether it is booking a hotel, a flight, an appointment with a doctor, or scheduling car repair, all of these services can be booked in advance via mobile apps without visiting the service provider. You can order food from your favourite restaurants and shop for clothes and furniture from your home without stepping a foot outside by using the relevant food delivery, fashion, and furniture retail apps. The Ikea app is the best example of a mobile app that has helped Ikea, a furniture retail chain, make its products easier to access and buy. Easier accessibility of services and products leads to increased sales and profits for a business; thus, leading it to success.
#2 More public outreach
For any business or industry, customers are vital, and getting their products known amongst a wider population is the ultimate goal. To advertise their products and services and devise related strategies, businesses highly rely on their marketing and sales departments. Mobile apps have emerged as one of the best ways of marketing and advertising the business’s services and products. They also act as a platform for advertising a business’s services and other companies, which pays the app owner to promote their goods and services. In the same way, through other businesses’ mobile apps, you can promote your business. Mobile app development is a very profitable tool for businesses as it helps them boost their revenue and market their products.
#3 Provides better customer experience
Better customer experience is the key to customer retention, which further is an essential parameter that marks the success of any business. Providing excellent customer experience has always been a priority of every successful business in the world. Mobile apps help businesses to enhance the customer experience in numerous ways. One of the biggest ways is the one we mentioned above, i.e., making the products and services more accessible to the public. Second, they provide excellent customer care support via solving any customer query instantly and effectively for a better user experience.
AI-powered chatbots in mobile apps help solve repetitive problems faced by large numbers of customers; thus, minimizing the need for human interference or, say, human executives. If people get their queries answered promptly, their trust in the business will improve, which is a key to better customer retention rates. Via AI integration in mobile apps, customer behavior and shopping patterns can be thoroughly analyzed to further predict what kind of products the customer is interested in and the sort of offers they’re attracted to. By using this data, a business can curate better suggestions and offers that the customer will indeed get attracted to, leading to better sales.
#4 Provides a better provision for getting feedback and suggestions
Mobile apps are the best platform to gather feedback and suggestions from the users, which are the two essential things that help you measure your business’s performance. Feedback and suggestions help firms evaluate their performance, best services and products, and the parts where improvement is needed. A business that values its customers must always listen to what the customers suggest and expect from your services. This is the easiest way a business can improve and stand up to their customers’ expectations. Most of all, if a business listens and acts on the feedback and suggestions of its customers, it makes them feel valued, which is very important for building better brand credibility. In every mobile app, it’s highly recommended to provide a provision for the customers to offer their views on every product and service, which can help businesses improve and deliver a better customer experience.
#5 Hassle-free and secure payment portals
The best benefit of ordering services via mobile apps is that the transaction done for every service rendered and product purchased is very safe. Almost all successful mobile apps have high-security standards, and they follow the best security protocols to ensure that the users’ sensitive information is secure and doesn’t fall into the wrong hands. Payment portals in mobile apps offer convenient payment methods such as cards, wallets like Paypal, or net banking. These payment portals also allow the users to pay in cash, especially those who don’t have any previously mentioned payment methods. As lockdowns were imposed in order to curb the ongoing pandemic, more and more people moved towards rendering services through mobile apps because of the convenience and safety they offer. Thanks to mobile apps, many businesses managed to survive even when people were restricted from going out, whereas several other businesses were forced to close due to no sales or revenue.
With the growing use of smartphones, mobile apps have become famous and the best tool for people these days. Mobile apps have made human lives more convenient and luxurious in many ways. At the same time, mobile apps have emerged as a big helping hand to various businesses in becoming successful. In this post, we discussed multiple ways apps contribute to a business’s success. Apps help businesses improve their customer services, leading to better customer experience and better customer retention rates. Firms having their own brand app have become a prevailing trend these days due to the benefits they offer. Hence, it’s recommended to startups and businesses to invest in mobile apps in order to connect and serve their customers better.