ConsumerTech

It’s Time for Tech Companies to Get Transparent About Customer Data

You may wonder why all the focus on personal data. What do companies want it for anyway? Basically, the answer is, to make more money. You are probably unaware of all the ways your personal data is being collected. Your cell phone company is collecting your data, a plethora of “free” apps are collecting your data, that’s how they are able to offer it at no charge but it is costing you something, you’re paying with your personal information. The bottom line is, you should be deciding if this is something you are willing to share or not. 

How Marketing Analytics Is Changing the Game for Lead Generation

Today’s technologies are making this easier for the savvy marketing practitioner, as there are plenty of powerful lead generation tools and marketing analytics tools that you can use to help automate labor-intensive aspects of this process and get both disciplines working in harmony.

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What marketing and advertising could look like in 2020

Ready to learn Marketing analytics? Browse courses like Marketing Analytics: Text Analysis & Recommendation Systems developed by industry thought leaders and Experfy in Harvard Innovation Lab. Until the end of 1900s, advertising was very different from what it is today. Initially, it was just about blocking a space in the local newspaper to print an ad for a product or

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  • Seven Ways Artificial Intelligence Can Help Improve Sales

    Ready to learn Marketing analytics? Browse courses like Marketing Analytics: Text Analysis & Recommendation Systems developed by industry thought leaders and Experfy in Harvard Innovation Lab. Driving sales takes a lot of hard work. It’s a very time-consuming process, where you have to research potential clients, pitch to prospects, and keep following up with them before you close

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    Demystifying Facebook’s Ad Match Algorithm

    How Facebook’s Ad Matching algorithm works and how marketers can use this knowledge to their advantage.

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    Big Data Startups VC Funding Infographic

    The venture capital funding of big data companies was a hot topic in 2013, and many market research organizations

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    Big Data VC Funding: Crittercism and Fundbox

    This week may have been a little slow for capital funding in the big data industry after Intel’s

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    Big Data VC: Avendus, Zodius, DataRPM and Browntape

    April 07, 2014: Avendus and Zodius form a partnership to build a multi-stage technology fund Big data startups will be

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    A Surge in Big Data Venture Capital Investments

    With the growing realization that big data is here to stay, there is a rise in both the number

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    Latest Big Data Funding Rounds (June 17, 2014): Oration, SiSense, Scaling Data, Vizury, Health Integrated, Exabeam

    Oration, the Health-Cost Transparency Company Receives Funds from TIE Oration, the big-data startup, focused on building a completely transparent

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    VC Funding Trends in Big Data (IDC Report)

    Between 2009 and the second quarter of 2013, venture capital funds amounting to a generous $3 billion was pumped

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    Big Data Firm Concurrent Raises $10M in Series B

    In a $10 million Series B funding round, existing investors Rembrandt Ventures and True Ventures joined hands with a

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