How To Use Intelligent Pricing To Create An Aftermarket Profit Center

Manufacturers need to turn spare parts businesses into profit centers using intelligent pricing, protecting margins and creating a reliable source of revenue in these challenging times.

What is the Impact of Wearable Technology in the Healthcare Industry?

Wearable technology is impacting the healthcare industry more than most sectors of the economy. Healthcare practitioners have benefited from every major technological advancement throughout history, and the impact of wearable technology is helping doctors, nurses, and first responders stay connected and deliver better services.

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Reprogramming Emotional Connection with Customers

Today’s events are having an unprecedented impact on consumer habits and purchasing approaches. It is no longer business as usual, and it’s likely to stay that way for some time.

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  • Sales Operations Should Focus on 4 Impact Areas to Mitigate Covid-19 Related Risks

    Every industry is impacted by the emergence of Covid-19 — and as the guarantor of the business’ bottom line, sales has a fundamental role to play in keeping the fabric of any business moving forward. Yet, Gartner’s four key recommendations for sales leaders highlights the discrepancies between budget cuts on sales operations and the onus on the sales team to be the central figure in the future of their company as they ride the coronavirus wave. As the sales industry embraces this new normal where face-to-face contact, events and lunches simply aren’t possible, it needs to rethink the way it works.

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    2020 Is The Year AI Goes Mainstream In Marketing

    Marketers are relying on more integrated tech stacks combined with AI applications to increase real-time responsiveness with customers across multiple channels. Marketers who take on the challenging work of improving customer experiences using AI are 22% more likely to see revenue gains – some as high as 30%, according to Kelton Global. Marketing leaders investing in AI are making their investments pay off by enabling more consistent, coordinated cross-channel experiences, driving greater revenue as a result. 

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    Advantages and Disadvantages of Email Marketing

    There are countless benefits of email marketing. However, it all comes down to how you use your budget, tools and your mailing list to increase sales or to drive traffic to your website. You can easily grow your business and set a reputable marketplace position for your brand but for that, you need to reach out to the audience from all across the globe. This is only possible if you concentrate to deliver useful content to the targeted audience.

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    Twitter tweaks video again, adding view counts for some users

    Intro text we refine our methods of responsive web design, we’ve increasingly focused on measure and its relationship to how people read. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. Even the all-powerful Pointing has no control about the blind

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    What Should CMOs Focus On In 2020?

    Marketing is streaming into our consciousness, and it’s the hard work of the modern CMO that puts it there. But with so much possible in the realm of marketing these days, what should CMOs focus on in 2020? The answer to this question will vary by industry. But, there are a few very clear priorities that every CMO needs to put at the top of their to-do list in the coming year. This article enumerates the most essential ones.

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    AI And CRM: Will Customer Management Get Easier?

    Most of us know the value of customer management—the problem is that we’re using less-than-stellar tools or using them in a way that is less-than optimal. At the end of the day, customer management is about knowing what data to gather about your leads, keeping it up to date, and gaining insights from it in the fastest way possible. AI is a clear partner for CRMs and companies looking to build a more loving relationship with customer management and their customers both.

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    Marketing Automation: All-in-One vs. Best-of-Breed

    There is no specific choice of having a marketing automation solution. The correct choice of marketing platform depends on your specific business needs. You will benefit greatly from a single tool which is great at performing a particular task as it provides you with a greater chance to meet your marketing targets. Also, you do not get to pay for the software that you do not use. Thus, now is the right time to dig deeper into marketing automation and create a streamlined process for your business.

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    A Friendly Introduction to Data-Driven Marketing for Business Leaders

    There is traditionally no way to test marketing attribution models before using them in a real business context, seeing as it’s not possible to compare the algorithm’s output to some source-of-truth-data. Marketing attribution is still an evolving discipline, and data scientists are exploring possible ways of testing these models for a possible look into the performance before applying them to real-time data and doing a sort of real-life testing by moving marketing budget around.

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    Bringing Your Marketing Team into the World of DevOps

    As your marketing team marches toward the cloud and more automation, it’s a perfect time to bring DevOps practices to the development and operations of your marketing technology stack. Bringing marketing into your DevOps teams and overall culture can only help boost collaboration and communications during product launch and go-to-market activities. While some people talk about bringing agile and DevOps to marketing tasks, this post focuses on how you can bring your marketing team into a DevOps state of mind.

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