Blockchain is the next step for data-driven Industries where Centralized databases are updated on a moment-to-moment basis, capturing the system’s status at a specific moment in time. Think of it as a timestamp. You can take any data entry and trace it back to its origin. You know who created it and when, and that it’s been vetted. This leaves little doubt as to the legitimacy of any entry. It’s the kind of provenance coveted by data scientists and marketers, and it may inspire consumer confidence, especially in light of all the scandal around data misuse.